Ganguro

Ganguro is an alternative fashion trend among Japanese women between the ages of 15 to 20 years old. The Shibuya and Ikebukuro districts of Tokyo are the main center of this fashion. This fashion first appeared around the early 90's and it peaked around the year 2000, but it still remains today. The fashion is pretty much getting deep skin tans and dyeing their hair in shades of orange to blond. The make-up that they use is black eyeliner with white eyeshadow and white lipstick. Some women would sometimes use glitter, fake eyelashes and plastic facial gems to look "better". They wear platform shoes, miniskirts and bright colored shirts to complete the look. Some accessories they may use plastic bracelets, colorful rings, and necklaces.

Two ganguro gals in a Japanese subway train.


In Japan this is seen as a form of rebellion because the fashion believes in individuality, self-expression, and freedom. This fashion is perceived to have a lack of hygiene because traditional Japanese view of beauty is for one to have light skin color. The Japanese media almost always portray ganguro women in a negative form. Below I have a video that better explains the ganguro fashion.


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