Moe(pronounced "mo-eh") is a Japanese slang word that is used to referring to a fetish or love for characters in anime, manga, video games, and light novels. I think that the idea moe has greatly affected the anime industry in the last 7 to 8 years but to the better or worst?
I find it interesting that the concept of moe has become a product that can be marketed. Just look at the maid cafes and cute idols that swarm Akihabara. Below is a video that I found on Youtube that has these cute girls who can't sing at all but they are using the idea of moe to attract a fanbase.
So, what do you think of moe?